English essay

The piece we studied has clear audience. The audience is people of the local community in bishops Waltham. This is easy to tell because they open the piece with ‘dear resident’. The purpose of the piece is also very clear with the heading, ‘Times running out… write a letter today’. They want the local residents to write a letter before they run out of time. The layout of the piece is confusing because it is a leaflet, written as a letter. This make the reader feel the leaflet is directed straight at them and that they need to write a letter to save their community. There is also bubbles around the outside that give it the piece the leaflet effect, along with the headline of the piece.

Graphology is used quite a lot in this peace, with all the logos, boxes, titles and fonts. Starting with the logos in the bottom left corner there is a logo saying ‘love Bishops Waltham’ inside a heart. This tells the reader they care about their local community and that they want the best fort the area. The main logo is in the top left, this makes the piece more professional. The main headline is in a basic font and large letters. This makes it stand out on the page with the first thing people see. This makes them want to know what time is running out for so they read on. The main text is in a basic font and looks professional like a formal letter. The text in the boxes on the outside is more to catch the reader’s attention. They put the most important information in the boxes as the readers are most likely to read that. The image in the main heading is of a clock that is almost out of time suggesting that they have minimal time left.

The discourse structure is simple in the letter/leaflet; the layout starts with a big box with bold writing in it telling the reader all they need to know to catch their attention. This writing is standing out suggesting the text will to. The text starts out like a letter but then breaks down into an article layout with two columns. There is one bold headline that is an interrogative sentence. ‘is it a chance worth taking?’ this is asking the reader if they want to take the chance. Leaving the reader with the question, what is the chance?  Each different piece of the text has its own headline suggesting it is all important. There are a lot of imperative sentence types, the headline being one of them. ‘Write a letter today’.

Finally I’ll be focusing on the grammar, which isn’t too hard to find. They use 2^nd person pronouns very well to make the reader fill guilty like they have to write a letter. They need to save their local community. The 2^nd person pronouns make them think about how it’s all up to them. They use imperative verbs telling the reader what to do and how they need to write a letter to the council.